Music Soul - Research
Project Overview
Branding Design
Brief
The objective of this project is to create a new brand identity, website, and social media marketing design for a music academy based out of Gurgaon, India. The music academy is primarily focused on providing music lessons to school students and a few adults. The academy offers a variety of courses such as guitar, ukulele, vocals, drums, and piano. The music academy is owned and operated by Prachi.
Knowledge sets you apart
Music boosts confidence
Learning knows no age
Music as a stress buster
To become one of the best music institutes in state. Our students perform at various places across India and carry the torch of music soul.
To impart an enriching music experience which the student carries for the rest of his/her life. Music is suppose to be fun and that’s what we do.
“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination…”
Observations
+64 %
of students find us through Google ads
+2955%
accounts reached using Instagram Boost
Reach through Google ads:
Social Media
Top 10%
of financial strata reaching through Google ads
88%
of searches is through mobile phones
51% of 18-24 year old while 37.5% of 24 - 34 age group
+80%
of followers are working aged male followers
Persona
Colour Pallete
Primary Colours
Secondary Colours
Research
Solution
Primary Research
Who are the clients?
What is the first point of contact?
What do they teach?
2,632 followers till 21.02.2023 on Instagram
Website: www.musicsoul.in
Instagram: @wearemusicsoul
Current
Instruments
Mission
Values
Vision
AFREEN
Age: 12 years old
Occupation: Student
Location: Greater Kailash, Delhi
Experiences:
Tried online guitar courses during lock- down but misses the tactile experience and making new friends
Pain Points:
Does not like when she misses classes because her mother is busy and can’t drop her
Wishes to find time between her football practice and tuitions for her guitar lessons
Can’t find a class who matches her fire to learn with a personal attention from teacher
Goals:
To upskill herself in a way that is also calming and fun;
To find an affordable course for guitar
Arushi is a middle school student who loves to learn new tricks and perform for her school for football and new music instruments.
“Learning music makes me as happy as playing in the field”
To address the challenges facing by the music academy, a comprehensive design solution will be implemented, including brand identity, website design, and social media marketing design. The design solution will focus on building a strong brand identity that resonates with the target audience, improving the academy's visibility and engagement, and ultimately attracting new students.
Overall, the design solution will aim to create a strong and consistent brand identity that resonates with the academy's target audience, improve visibility and engagement, and attract new students to the music academy.
- Plato
Problem Statement
The music academy faces challenges in building its brand identity, increasing its visibility and engagement, and attracting new students. The current branding, website design, and social media marketing design do not reflect the academy's values and goals, leading to missed opportunities to reach its target audience and differentiate itself from competitors.
The music academy is facing several issues, such as low visibility, low engagement with existing and potential students, and increased competition from other music schools. The academy's branding is outdated and does not resonate with its target audience, leading to a lack of recognition and differentiation from competitors. The website design is also not user-friendly and does not provide adequate information about the courses, schedules, and fees.
15+
11-15
5-10
Guitar
42%
Drums
32%
Future projection = 50%
Keyboard
11%
Piano
6%
Vocals
6%
Ukulele 3%
The first step in the design solution will be to create a new brand identity. This will involve designing a new logo that is modern, versatile, and consistent with the academy's values and goals.
The website design will be improved to be user-friendly and visually appealing. The website will be designed to be responsive and accessible on different devices, including mobile phones and tablets.
The social media marketing design will be updated to reflect the academy's new brand identity and to improve engagement with existing and potential students.
Brand Identity
Website Design
Social Media Marketing
64%
References
36%
Year-on-year Growth
COVID
2018
2023
guitar classes near me
guitar classes online
online guitar classes
guitar classes gurgaon
guitar learning for beginners
music instruments learning classes near me
online piano classes
music classes near me
Who?
18-24
25-34
35-54
Launch Date Analysis
School Calendar
Admissions Period
Competition
Marketing Strategy
guitar coaching near me
Thank You
Old Online Presence
DEV
“My child is my rockstar”
Dev is a parent of a 5 year old girl, Vedika and is looking for a suitable music class for his child to have an great skill set from the start.
Age: 36 years old
Status: Married
Occupation: Chartered Accountancy
Location: Gurgaon
Experiences:
Tried finding online for a music class for his child
Has learnt music himself as a child and wants his child to experience the same
Pain Points:
Wishes a safe, kid friendly environment and a female music teacher for his daughter
Can’t find any online solutions for his daughter’s music class
Goals:
Wishes that his daughter learns many skills from childhood
A creative collaborative environment for his daughter to learn
When launching a website and social media campaign for a music academy targeting school-going students, it's important to consider the school calendar, admissions period, competition, and marketing strategy. The best launch date is typically at the beginning of the school year in April, August or September, coinciding with admissions periods for most schools.
Launching a few weeks before competitors can provide an advantage. Additionally, planning a marketing strategy and advertising budget beforehand can help maximize the impact of the launch. Overall, taking these factors into account can help ensure a successful launch and attract potential students and their parents to the music academy.