Cretorial AI

Cretorial AI

Try the real thing!

Overview

Cretorial.ai is an AI-powered content creation platform designed for a range of writing needs, from social media posts to long-form articles. It features unique tools like the AI Expression Wizard for emotion-based content generation and advanced editing options, catering to diverse users in content creation.

My Role

My role involved user research to tailor the design to varied user needs, simplifying AI features for accessibility, and emphasizing a clean, user-friendly visual approach. Competitive analysis & usability testing was key in refining the interface to ensure a seamless content creation experience.

Design Objectives

Design Objectives

Simplicity

& Clarity

User-Centric Design

Visual Harmony

Functionality & Performance

Target Personas

Research and Analysis

Research and Analysis

Multiple research methods were employed to gather comprehensive data on potential users:

  • Surveys: Online questionnaires were distributed to MSME owners and freelancers to collect quantitative data on their content creation habits, preferences, and the challenges they face.

  • Interviews: One-on-one interviews were conducted with a selection of respondents from the surveys to delve deeper into their specific needs and experiences with content creation platforms.

  • Usage Data Analysis: Analyzing existing user data from similar tools to identify patterns and common features that engage users.

  • Competitive Analysis: Evaluating competing products to understand industry standards, gaps, and opportunities for differentiation.

Insights Gained: The research provided valuable insights that informed the UX design process:

  • Efficiency is Key: Both MSME owners and freelancers emphasized the need for a streamlined process that minimizes the time from idea to publication.

  • Demand for Customization: Users expressed a desire for a high degree of customization in content creation to align with their brand voice and audience's preferences.

  • Ease of Use: There was a strong preference for a user-friendly interface with minimal learning curve, especially among MSME owners who may not be as tech-savvy.

  • Integration Capabilities: Freelancers, in particular, valued platforms that could integrate with other tools they already use for content management and scheduling.

  • Visual Content Creation: There was a significant interest in tools that assist with not just text but also visual content creation, such as easy-to-use image editors.

Insights Gained

  • Efficiency is Key: Both MSME owners and freelancers emphasized the need for a streamlined process that minimizes the time from idea to publication.

  • Demand for Customization: Users expressed a desire for a high degree of customization in content creation to align with their brand voice and audience's preferences.

  • Ease of Use: There was a strong preference for a user-friendly interface with minimal learning curve, especially among MSME owners who may not be as tech-savvy.

  • Integration Capabilities: Freelancers, in particular, valued platforms that could integrate with other tools they already use for content management and scheduling.

  • Visual Content Creation: There was a significant interest in tools that assist with not just text but also visual content creation, such as easy-to-use image editors.

Site Mapping

Site Mapping


  • Dashboard: Central hub with access to Home and Advanced Features.

  • Advanced Writers Tool: Includes image-based functionalities (hashtags, tweets, captions from images), and keyword extraction.

  • Social Media Section: Tools for post creation, caption generation, analytics, scheduling, and a content calendar.

  • Writer Features: Text Editor, SEO Tools, grammar, style, and plagiarism checks.

  • E-Commerce and Advertisers: Product description and ad copy tools, performance tracking.

  • Long Form Writer: Blog post, article, and essay creation tools.

  • Hashtag Generator and Expression Wizard: Trending hashtags, content inspiration, and emotional expression analysis.

  • Search Slogans: Options for business and personal slogans.

  • Settings and Configuration: User profile, account settings, and subscription management.

  • Support and Resources: FAQs, tutorials, and customer support.

  • Miscellaneous Tools: Image editor, background remover, logo maker, stock images, and stickers.

Initial Layout Iterations

Initial Layout Iterations